LIFX® is a wifi enabled, multi-color, energy efficient LED light bulb that you can control with your smartphone. Launched on Kickstarter, the LIFX® innovation generated over $1.5M in less than a week and quickly propelled it as one of the hottest innovations around.

Chijoff+Co were brought on board to bring a fresh perspective to the humble lightbulb. For many years the LED light bulb has evolved through a focus on function only. There was an opportunity to rethink how a LED lightbulb works and how it can sit within our home environments.

The result allowed the team at LIFX® to challenge their thinking of what was possible and use it to build their final version which is now in production.